It is undeniable that technology has changed the direct marketing industry. However, It has not irreparably damaged direct mail marketing. To the contrary, direct mail has been enhanced by the internet technologies in many ways. Direct mail is a excellent at getting prospective customers to visit a webpage, by online or collect information like email address.
Rest assured tat direct mail is not going anyplace soon. To demonstrate, here are some reasons why you should use direct mail.
How many emails do you get in a day? How many of them do you get to read? the fact is that most of us get more emails then we can read in a day.
You need your marketing to connect with your customers on a personal level. With a strong marketing piece of direct mail, you will walk right into their home, sit down at their dining room table and offer them services for your salon.
With increased technology comes an increased concerns for the privacy. Sometimes emails just do not make it to the recipients because of internet security. With direct mail you can send your message and know that it will get to the recipient without missing a file or an image blocked by a spam filter. If you mail more then once, consumers will be sure to gain confidence in your brand. This will increase the response rates of your mailings.
Our Salon Birthday Mailer is already to go. We already have everyones birthday. You need only select the age range from 18-65+, the income level, and drive time from your salon. This is one of our most successful programs we offer. It is not uncommon to see response rates grow to 10%-20% with this mailer. It is also very affordable at about $1.00 per 6 inch x 9 inch postcard in quantities of 300 to 500 pieces printed and mailed. We do the entire project for that price. Most of the neighborhoods near where a suburban salon is located will have 1,200 or more birthdays per month available within 2-4 miles. These areas usually have income levels of $45k-$80k per household.
Salons need to book wedding and bridal parties to help bolster their revenue. A bridal party can bring in hundreds of dollars for one wedding event. We can help your salon get the brides to your doorstep. We already know who is getting married by city or state. Our Brides to be mailings can find potential brides planning their weddings 3 months to 3 years in advance. This is a very affordable marketing program with a cost near $1.00 per piece and the cards are printed with personalized content, and everything needed to get them to the post office.
Your Salons Menu of services printed and mailed to your desired audience. Our service gives you a professional design, printed, folded, and mailed for you. One of our most popular menus is 5.5 inches x 8.5 inches costs about $1.00 per piece when you order 500 of them at one time. If your order is 1,000 pieces the estimated price is about $750 depending on your design needs.
Salon's that want to blanket their neighborhoods with their brand can do so with an affordable alternative. The printing sizes are a larger format and the costs vary to print the marketing elements. However at about .16 cents for postage and a larger message your mailing can reach everyone in postal route. We design, print, sort, bundle and deliver your EDDM mailing to the post office.