Today, more and more consumers use the internet to search for the products or services they need. Your salon business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence by your customers about your brand and services.
As a salon business owner you probably think you can't afford a professional website, but you can't afford NOT to have one. Although the cost of designing a website varies, once it's up and running, a website for a salon business generally costs under $100 a month. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
Think of your website as being your smart online brochure or menu. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news. Our websites also have built in blogs so you can educate your guests on the latest styles and use of products.
Your salon may only have certain hours open to take a phone call by your front desk or reception. A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
Whether you provide products or services, your website will provide an alternative location to sell them. As a professional salon retailer, a website is a great place to sell your products to a wider market; even services can be made available globally. Don't think you'll be able to sell your products or services online? Don't forget, even vacations and perfumes sell online! Salon services today are bought more often online by locals or people traveling, most everyone is online at some point during their day.
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
Making your brand look even better by serving up great content 24/7 that your customers are looking to get. Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online brochure that is part of your website you can provide lots of information about your products and services. Once your professionally built website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
Maybe you sell organic based hair products and would like to share tips on how to style with those products. By including a Blog or FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date. What better way to provide them with value added service than by sharing beauty tips or product use information on your website.
Providing a way for your guests to make reservations and appointments easily is important when competing with others in your market place. Our website designs can allow guests to link to your online reservations system or at the very least your reservations phone number with a press to call button. This makes more opportunity to gain more reservations to your salon everyday.
Providing your guests with a professionally designed website creates more opportunity to serve them. If you open multiple ways for your customers to reach you in todays competitive marketplace you make it easier to do business with your salon. The easier it is for guests to work with you, the more they will come back for services. A website is a must have for todays busy consumers who search and plan their calendar with smart phones, tablets and laptops. Your customers will be able to find what they are looking for faster and easier if your marketing plan includes a professionally designed website. All of this comes down to one thing, more transactions creates more revenue.