The beauty salon industry is expected to improve over the next five years, rising at an average annual rate of over 3.2% to $58.7 billion by 2019. Salon clients are expected to spend more on higher-value services, such as hair treatments, manicures, and pedicures. Now is the time to think about picking up some of that easy to reach fruit. One of the best ways to do that is to use every outlet and resource at your disposal to increase the volume on your hair salon services and treatments. To help you with that, here are some easy online hair salon marketing ideas for you to try this year if you’re not already: Start a monthly e-mail campaign promoting new services and specials. Use your hair salon software to create a mailing list. Partner with local photographers who need hair stylists for their shoots. Post client photos online. Select the best photos of your cuts and styles, and post them on your website, Facebook Page, or your Twitter, Pinterest or Instagram accounts. Hire us to list your salon in top 50 internet business directories.