Every business including a Salon, Spa, Barbershop or Beauty Salon needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months. However, you should always be willing to enhance or redirect your plan based on what proves successful.
Every Salon needs to take into consideration that customers arrive at their location because of hearing or reading about them. Consumers get this information via online, print, television, radio, email, signage or word or mouth. Salon owners need to use all forms of communication to reach their audience.
Contact us for help in planning your salon marketing. We offer leading edge services that are very affordable.
The beauty salon industry is expected to improve over the next five years, rising at an average annual rate of over 3.2% to $58.7 billion by 2019. Salon clients are expected to spend more on higher-value services, such as hair treatments, manicures, and pedicures. Now is the time to think about picking up some of that easy to reach fruit. One of the best ways to do that is to use every outlet and resource at your disposal to increase the volume on your hair salon services and treatments. To help you with that, here are some easy online hair salon marketing ideas for you to try this year if you’re not already: Start a monthly e-mail campaign promoting new services and specials. Use your hair salon software to create a mailing list. Partner with local photographers who need hair stylists for their shoots. Post client photos online. Select the best photos of your cuts and styles, and post them on your website, Facebook Page, or your Twitter, Pinterest or Instagram accounts. Hire us to list your salon in top 50 internet business directories.
Traffic is important for your salon, make sure you have proper signage to designate your location to those who could possibly walk-in.
Foot traffic: not just the pedestrian equivalent of rush hour, but the presence of customers in and around your business. Having customers physically in your store is, obviously, key to the success of your business. Higher foot traffic usually means higher sales.
When creating signage, you want to make sure your customer can do three things:
See it: In order for your signage to do any good it needs to stand out. Look for obvious placement and bright colors. Read it: Your sign needs to be large and legible enough to read in a matter of seconds while driving by. Use easy-to-read fonts and avoid using too many words. Do it: Your message needs to be convincing enough to get those people to turn their cars into your parking lot and walk into your store. They will at the very least, remember you for next time. Follow these steps and your signage should help bring people in and give you a chance to bring in additional revenue.